As of today, 92% of U.S. companies now use social media in their marketing efforts. And according to a recent survey by Marketing Charts, more than 80% of small to mid-sized businesses plan to increase their use of social media in the next year. That’s not surprising, considering that 87% of them said that social media has helped them either somewhat or a great deal in the past year. So rather you like it or not, social media is here to stay.
Of all the social media channels out there, we placed our emphasis on Facebook for the following reasons.
We use Facebook to brand your business, produce referrals and create goodwill. Since we’ve integrated the Facebook API, your customers can login to their iGo Marketing account using their Facebook login credentials. Once they have logged in using Facebook, we have access to their account to post notifications and comments directly on their timeline. We’ll AUTOMATICALLY post your coupons, promotions and offers directly to their timeline promoting your business to their Facebook friends on your behalf with no additional work on their part. And since the average Facebook user has 130+ friends, it’s a great place for you to get new customers.
We’ve also integrating the “Like” button where Facebook members can like your business listing and promotions, as well as share them with their friends on Facebook and other social media platforms like Twitter, Pinterest and Google Plus.